Paul Frank Industries and Julius, its officially licensed monkey mascot, has charmed millions by slapping a simple cartoon drawing of a monkey's head onto millions of products and has now put itself on the block for a grand $50 million. They have done an excellent job creating an iconic image and putting it on anything the public will allow - clothing, bags, accesories etc. Definitely a good rep for monkeys. Lets hope many more upcoming brands will follow suit in this lovely example. :)

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